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INDIA'S DEFENCE MERCHANDISE STORE

Crafted for Every Regiment

Premium merchandise for units, veterans & proud families.
Honouring every arm & service of the Indian Armed Forces.

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For proud families, patriotic hearts & every occasion worth celebrating

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HANDPICKED FOR YOU

Bestselling Merchandise

Our most loved pieces - trusted by the defence fraternity across India

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FOR UNITS & INSTITUTIONS

Ordering for
Your Unit?

Whether it's a batch reunion, unit welfare order, passing out ceremony gift, or regimental souvenir - we've got you covered. Custom insignia, bulk pricing, and Pan-India delivery.

  • Custom regimental insignia on all products
  • Special pricing for bulk & unit orders
  • Pan-India delivery - every pin code
  • Dedicated support for battalion & corps orders
  • Mugs, keychains, apparel, plaques & more
WhatsApp for Bulk Order Browse Unit Merchandise
Why Units Trust Us
50+
Regiments Served
5000+
Orders Delivered
4+ yrs
In Business
4.9★
Google Rating
We've served
Battalion Reunions Passing Out Parades Unit Welfare Funds Corps Anniversaries Officers Messes Veterans Associations
CRAFTSMANSHIP IN DETAIL

See How It Looks

Every piece crafted with precision - insignia, finish & pride in every order

Custom Keychain
Defence Mug
NSG Merchandise
Regiment Keychain
Defence Merchandise
Custom Product
Regimental Gift
Defence Souvenir
Custom Keychain
Defence Mug
NSG Merchandise
Regiment Keychain
Defence Merchandise
Custom Product
Regimental Gift
Defence Souvenir
Infantry Merchandise
Unit Order
Custom Keychain
Defence Gift
Regiment Souvenir
Plaque
Defence Merchandise
RIMC Merchandise
Infantry Merchandise
Unit Order
Custom Keychain
Defence Gift
Regiment Souvenir
Plaque
Defence Merchandise
RIMC Merchandise
Defence Keychain
Batch Reunion Gift
Custom Merchandise
Regiment Gift
Defence Product
NSG Fridge Magnet
Infantry Keychain
Regiment Souvenir
Defence Keychain
Batch Reunion Gift
Custom Merchandise
Regiment Gift
Defence Product
NSG Fridge Magnet
Infantry Keychain
Regiment Souvenir
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★  VERIFIED GOOGLE REVIEWS  ★

Word From The Field

Real stories from soldiers, veterans & proud families across India

 
 
 
  
 
 
 
 Posted on Google Google 
 
 Advocate Sujata Awasthi profile picture 
 
 
 Advocate Sujata Awasthi 
 
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
I ordered 2 nsg sticker and 1 key chain from gifting aura side so the product was good. The finishing and quality both are good 😊. Most important fast dilevery Thank you
  
 
  
 
 
 
 Posted on Google Google 
 
 Rudrasish Bhattacharya profile picture 
 
 
 Rudrasish Bhattacharya 
 
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
I received the PARA SF keychain just now...and frankly speaking, it looks simply awesome. And I just loved the packaging, the cute velvet box. The keychain is made of highest quality SS and the carvings, the insignia everything is top notch❤️❤️❤️
  
 
  
 
 
 
 Posted on Google Google 
 
 Utkarsh Karande profile picture 
 
 
 Utkarsh Karande 
 
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
Amazing goodies ! I love my hoodie from Gifting aura! It’s soft, cozy, and true to size.
The vibrant color adds a cheerful touch, making it perfect for any casual outfit. Highly recommend!
  
 
  
 
 
 
 Posted on Google Google 
 
 Myst 2019 profile picture 
 
 
 Myst 2019 
 
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
I ordered custom made key chains from this brand. I must say the quality of the product was fabulous, the finish top notch with impeccable craftsmanship. Gifting Aura team also mentioned that they deliver various merchandise having customised regimental insignias for all arms and services. A definite one stop solution for all defence fraternity looking for personalised fauji gifts and decors. I will definitely order more custom made items from here in future.
PS: THEY OFFER PAN INDIA DELIVERY
  
 
  
 
 
 
 Posted on Google Google 
 
 Sandeep Pal profile picture 
 
 
 Sandeep Pal 
 
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
I ordered 6 Jaguar Key Rings from Gifting aura and these turned out to be masterpieces of quality and craftsmanship.

Best things i could find to gift to senior and junior jaguars. Great work 'Team Gifting Aura'👍Keep up the good work.

It's hard to find quality products in the market these days and you people are actualy setting bechmarks pretty hard to compete. Wishing you world lot of success.
  
 
  
 
 
 
 Posted on Google Google 
 
 Navneet Baliarsingh profile picture 
 
 
 Navneet Baliarsingh 
 
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
Fantastic service
  
 
  
 
 
 
 Posted on Google Google 
 
 Vishal Singh profile picture 
 
 
 Vishal Singh 
 
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
A great experience dealing with GiftingAura. The services are genuine, prompt and very responsive.
  
 
  
 
 
 
 Posted on Google Google 
 
 Rakesh Vadhyar profile picture 
 
 
 Rakesh Vadhyar 
 
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
We were very pleased with the elegant crystal piece created for our Silver Jubilee celebrations. The Gifting Aura team demonstrated exceptional patience and professionalism in incorporating multiple rounds of feedback to ensure the final product reflected our vision. The result was a refined and memorable addition to our milestone event. We highly recommend their services for customized souvenirs and thoughtful gifting solutions.
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